“If you’ve ever rebranded at 2am for no reason, welcome home.”

There’s a certain kind of person who gets hit with a sudden wave of identity crisis in the middle of the night. One minute everything is fine, and the next you’re convinced your entire aesthetic, direction, and purpose need a complete overhaul. So you’re up at 2 a.m., picking new fonts like your life depends on it.

If that’s you, you’re in the right place.

There’s something almost comforting about those late-night reinventions. You’re tired, a little dramatic, and convinced that changing a color palette is the first step to becoming a better version of yourself. Maybe it is. Maybe it isn’t. But the impulse feels important in the moment, and that’s enough.

These rebrands don’t usually come from logic. They come from that restless part of you that wants things to make more sense than they do. When life feels messy, tweaking your bio or switching up your profile picture feels like control. It’s a small reset button you can actually press.

And honestly, there’s no shame in that. Reinvention doesn’t need a reason. Sometimes we grow a little, and the old version of us just doesn’t fit right anymore. Sometimes we’re overwhelmed and changing something small helps us breathe again. Sometimes we’re just bored. All of it counts.

So if you’ve ever rewritten your entire “about me” section at an hour you should’ve been sleeping, you’re not alone. You’re part of the unofficial club of night-shift self-curators. People who rebuild themselves one impulsive edit at a time.

Welcome home.